Experience
Marketing Communication Officer (Freelance), Noah's Park
January 2023 - April 2023
- Maintain social media traffic to measure the public's perception of the company's brand.
- Specified a company's target audience based on market research
- Created the design and content of an advertising campaign to ensure it met the needs of the target audience.
- Optimized the campaign and provided insight and recommendations to stakeholders.
- Conducted market research on competitors to augment marketing efforts.
Data Analyst Associate, RevoU
January 2023 - April 2023
-Create a business performance dashboard and define metrics as a key performance indicator (KPI) of business performance for the C-level (top level), sales and products (middle level), and marketing (operational level).
- Define customer segmentation to improve marketing strategy and give recommendations according to the customer's segmentation.
- Analyzed and evaluated the application process funnel to improve it and suggest new application processes for a better application process funnel strategy.
- Analyzed and evaluated payment performance to prevent debtors from failing to pay and improve current payment performance.
- Analyzed and evaluated annual end-to-end company performance
Regional Marketing Finance Manager, Sanbe Farma
July 2019 - June 2022
- Calculated the expense-to-sales ratio of the marketing division in order to keep control on marketing expenses and achieve higher profit-earning potential.
- Within one month, reduce the marketing cost-to-sales ratio from 35% to 23%.
- Analyze and forecast the minimum cost of marketing to achieve the desired level of income.
- Audited and verified the income and expenses of the marketing division at the regional branch.
Finance (Owner), GB Enterprise
October 2017 - June 2019
- Organized the company's financial arrangements and financial transactions
- Forecasted and audited event expenses
- Managed 13 bands & artists and more than 50 crews in the Simpati Forever Young 80's and 90's Fest
Finance (Owner), GB Enterprise
August 2014 - November 2018
- Organized the company's financial arrangements and financial transactions
- Dealt with internal and external parties related to the company's financial activities.
